We are excited to release the third in a series of three mobile point of view (mPOV) studies, "Crafting Mobile Moments: The Union Between Creativity and Automation." The paper explains the challenges advertisers and publishers face when creating the perfect mobile moment, and a three-prong framework that explains how they can collaborate to overcome these obstacles:
 
  1. Getting Creative in Mobile Means Getting to the Point: It’s critical for advertisers to understand that mobile creative must be less intrusive than other formats, with clear and simple marketing messages. 
  2. Data is the Key That Opens Mobile Creativity: In order to target the right consumers with these creative, data integration is key to identify audience profiles.
  3. A Mobile Ad Without a Scalable Platform is Merely a Message in a Bottle: The final step is executing this across a scalable, holistic platform that offers a simple UI, easy API integrations for data sources and the ability to serve any ad format (display, video, etc.) to any device (desktop, mobile, tablet, etc.).
 
Please also feel free to reach out to discuss the report with your PubMatic sales representative or contact PubMatic, and someone will follow up.
Download PubMatic's White Paper
Crafting Mobile Moments: The Union Between Creativity and Automation

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