- Key Trend #1: Android App Inventory Value Up Nearly 150% YOY, as Advertisers Seek to Target the Majority of Global Mobile Consumers
- Key Trend #2: For Premium Publishers, Mobile Web Represents the Majority of Mobile Traffic and Inventory, and a Significant Monetization Opportunity
- Key Trend #3: Average Mobile CPMs in the Americas and the EMEA Region Grew 30% and 64%, Respectively, Demonstrating Increasing Quality of Mobile Inventory on a Global Level
- Key Trend #4: Major Sporting Events Attracted Significant Spending in Mobile Private Marketplaces, Driving PMP Volume in the Sports Category Over 1000% YOY
- Key Trend #5: Programmatic is Improving Mobile CPMs, Driving Broader Mobile Advertising Growth
Please also feel free to reach out to discuss the report with your PubMatic sales representative or contact PubMatic, and someone will follow up.