PubMatic's Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry. By analyzing the billions of daily impressions that flow through our platform, we are able to observe real-time developments in the mobile space that allude to broader digital industry trends. To provide best-in-class mobile tools and services, we believe that information sharing is crucial in aligning the digital industry towards best practices and ultimately growth in mobile.
 
 
In Q1 2016, the following five key trends have emerged:
  • Key Trend #1: Android App Inventory Value Up Nearly 150% YOY, as Advertisers Seek to Target the Majority of Global Mobile Consumers
     
  • Key Trend #2: For Premium Publishers, Mobile Web Represents the Majority of Mobile Traffic and Inventory, and a Significant Monetization Opportunity
     
  • Key Trend #3: Average Mobile CPMs in the Americas and the EMEA Region Grew 30% and 64%, Respectively, Demonstrating Increasing Quality of Mobile Inventory on a Global Level
     
  • Key Trend #4: Major Sporting Events Attracted Significant Spending in Mobile Private Marketplaces, Driving PMP Volume in the Sports Category Over 1000% YOY
     
  • Key Trend #5: Programmatic is Improving Mobile CPMs, Driving Broader Mobile Advertising Growth

 

Please also feel free to reach out to discuss the report with your PubMatic sales representative or contact PubMatic, and someone will follow up.

Download PubMatic's
Quarterly Mobile Index (QMI)
for Q1 2016 








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