PubAcademy Hamburg: Transparency in Digital Advertising
DATE
Wednesday 29th November 2017
VENUE
east Hotel Hamburg, Simon-von-Utrecht-Straße 31, 20359 Hamburg, Germany
TIMINGS
15:00 registration
OVERVIEW
Media transparency has become one of the most pressing issues facing advertisers and publishers today. In the past year, the issue has gained prominence across the world with the ANA’s Report on media rebates in the US, the overcharging scandal at Dentsu Japan, and P&G global brand officer Marc Pritchard’s warning to the “murky” and “fraudulent” digital media supply chain. As advertisers and brands hurriedly shift their ad spend to programmatic channels, the call for transparency around pricing and the overall value exchange has reached a fever pitch.
Much of the focus has been around what’s wrong with digital and the lack of transparency between partners, not on what transparency actually looks like and how to get it right. Join us at our next PubAcademy where we will be hearing from industry experts on their best practices in transparency and how we can leverage new technology and knowledge in order to rebuild trust in our industry.
The full agenda is below:
Agenda
15:00 - 15:30 : REGISTRATION & REFRESHMENTS
15:30 - 15:40 : Introduction - Michael Zeisler, Regional Director Central Europe, PubMatic
15:40 - 16:10 : PRESENTATION: GDPR: What the Industry Needs to Know About the New Regulatory Landscape (Spoken in German) - Dr. Frank Eickmeier, Lawyer
16:10 - 16:40 : PRESENTATION: Auctions Dynamics - Adam McEnery, Solutions Engineer, PubMatic
16:40 - 17:10 : PRESENTATION: Trust, Transparency and the Battle Ground for Ad Quality - Oliver Hülse, Managing Director, Integral Ad Science GmbH
17:10 - 17:55 : PANEL: Transparency: Era of Accountability or Programmatic Witch-Hunt? - Hosted by Matt Rosenberg, Associate Director of Advertiser Solutions, Central Europe, PubMatic and Sebastian Knauf, Senior Account Director, Central Europe, PubMatic
- Sascha Dolling, Managing Partner, Data & Digital Strategy, OMD Germany
- Max Bublitz, Managing Partner, Cadreon Germany
- Wolfgang Thomas, Founder & Managing Director, Netzwerkreklame
- Serhan Guenes, Head of Advertising & Partnerships, Ebay Kleinanzeigen
- Timo Hagenow, Founder, Yieldlove
17:55 - 18:10: CLOSING REMARKS - Bill Swanson, VP, EMEA, PubMatic
18:15 - 20:00: DRINKS AND CANAPES
If you have any questions, please contact us here. We hope to see you on November 29th.