JOIN THE AGENTIC ACCELERATION PROGRAM
Be among the first to participate in this next era of advertising. Capacity is limited.
AGENTIC ADVERTISING HAS ARRIVED
The first operating system that lets AI agents plan, execute, and optimize media — guided by your strategy.
Advertising is entering the agentic era where AI agents can autonomously plan, transact, and optimize media in real time, while humans define objectives, guardrails, and creative intent.
PubMatic AgenticOS is the first operating system purpose-built for
SEE IT IN ACTION
AgenticOS is already powering live, in-market campaigns, executing autonomously across premium CTV and video environments.
Watch the demo of our AgenticOS at work here:
HOW IT WORKS
With PubMatic AgenticOS, advertisers define objectives and guardrails in their preferred AI interface, and PubMatic coordinates intelligent agents to quickly execute and optimize campaigns continuously across premium supply. When buyers move faster, monetization systems can’t be the bottleneck. AgenticOS also helps publishers create, fix, and optimize deals in real time — with full transparency and control.
WHAT IT ENABLES
With AgenticOS, teams can:
- Plan, activate, and troubleshoot campaigns using natural language
- Automate discovery, execution, and optimization
- Respond to market signals in real time
- Maintain transparency, control, and brand guardrails at every step