The retail media opportunity is growing but managing it across disconnected platforms and siloed data is costing your agency margin. See how PubMatic’s unified infrastructure helps you scale without adding headcount.

BRIDGING THE GAP BETWEEN BRAND STRATEGY AND RETAIL EXECUTION

Shopper marketing agencies are currently operating at a tipping point. Managing campaigns across a patchwork of DSP-specific buying tools and proprietary RMN metrics creates an "operational drag" that limits your ability to drive strategy.

• Eliminate Platform Lock-in
  Stop being forced into platform-specific paths just to access the inventory your clients need.
• Close the Measurement Gap
  Replace surface-level metrics with standardized incrementality and SKU-level attribution that brands trust.

A SINGLE DASHBOARD FOR EVERY RMN

Our commerce media solutions are built to work alongside your existing stack, providing the "unified front door" for your retail media practice.

• PubMatic Connect
  Gain DSP-agnostic access to premium first-party commerce audiences with higher match rates leading to greater reach and scalability.
• PromoSync
  Connect retail promotional data directly to activation for a closed-loop measurement story that wins renewals.
• Activate and AgenticOS
  Leverage AI-powered tools to achieve an 87% reduction in campaign setup time and manage 30+ autonomous campaigns simultaneously.

RESULTS AGENCIES CAN SHOW THEIR CLIENTS

• Mars Petcare
  Exceeded incremental sales goals by 126% leveraging the Activate platform.
• Campaign Success
  96% of campaigns activated through PubMatic outperform their KPIs.
• PayPal x Ulta Beauty
  Experienced a +17.3% lift in recommendation, +21.6% lift in consideration

NOT READY FOR A DEMO YET? EXPLORE OUR GUIDES: