CREATIVE INNOVATION SUITE: DELIVER ATTENTION, INTERACTION, AND OUTCOMES
A unified suite of interactive and performance-driven ad formats designed to help you choose, activate, and scale the right creative experiences across CTV, video, and mobile app environments.
Built to:
- Drive measurable engagement beyond standard video
- Activate cross-platform to reach all audiences
- Align creative formats directly to KPIs and performance objectives
A MORE UNIFIED APPROACH TO CREATIVE INNOVATION
The Creative Innovation Suite brings together a variety of formats into a cohesive framework designed to support different campaign objectives across the funnel.
- Pause Ads
High-impact, non-disruptive brand moments that appear when content is paused, delivering 100% share of voice in premium CTV environments. - Interactive CTV Ads
Remote-enabled experiences that allow viewers to browse, scroll, and interact with brands directly on screen, driving higher-quality attention and stronger brand recall. - Enhanced CTV Formats
Visually differentiated formats including branded overlays and animation that elevate standard video without requiring full interactivity. - Click-to-Cart
Shoppable formats that connect ad exposure directly to purchase intent by enabling users to add products to their shopping cart with a single click. - Engage to Close
Interactive mobile formats that require user to engage before closing, driving deeper attention, longer interaction time, and stronger message recall. - True Double End Cards
Sequential end card experiences that extend engagement and guide users through multiple messages or calls-to-action within a single ad journey. - SKOverlay
Persistent in-app overlays that enable seamless interaction, app installs, or conversions without disrupting the user experience, driving immediate action and higher conversion rates.
*Powered by AgenticOS to automate, optimize, and scale creative performance across every campaign.