REACH HIGH-VALUE AUDIENCES THROUGH PUBMATIC’S CREATOR MARKETPLACE
With our launch partner, MeatEater, across CTV supply.
As independent content creators scale their audiences outside of traditionally walled social platforms, PubMatic enables buyers to directly access those premium audiences through AgenticOS.
THE CREATOR ADVANTAGE
- Programmatic Access to Creator Inventory
PubMatic opens a supply category that has never existed in programmatic — creator audiences, available to buy on CTV for the first time. - Premium CTV With PubMatic’s Full Toolkit
Brand-safe, professionally produced content with the targeting, reporting, and brand safety controls you already rely on through PubMatic. - Incremental Audiences Unique to Creators
Creator audiences actively choose who they follow, which translates into higher attention, stronger brand recall, and real purchase intent beyond standard CTV audiences. - Efficient Workflow via PubMatic’s Platform
Access Creator Marketplace inventory through pre-packaged auction packages or direct deal IDs, exactly as you would any other curated PubMatic deal.
MeatEater: Creator Marketplace Launch Partner
MeatEater is an outdoor lifestyle media company founded by Netflix host and NYT-recognized cultural figure, Steven Rinella. It has grown into a fully scaled independent media company with an in-house production team and 12 full-time content creators. Their audience spans hunters, anglers, and outdoor enthusiasts, a high-intent, brand-loyal segment now available to buyers via programmatic CTV.