The promise of programmatic is efficiency and ROI. As reaching your audience becomes more complex, data activation through your SSP unlocks new opportunities, bringing you closer to publishers and your consumers. Find out why data activation with PubMatic’s Connect is built for performance, built for scale, and built for you.
DON’T SETTLE FOR THE STATUS QUO
Exceed campaign objectives by getting closer to your customer
Some advertising technologies can create inefficiencies by activating data too far from the consumer, but there is a better way. Sell-side data activation delivers higher performance than both cookie-based and other outdated targeting strategies.
Through PubMatic’s Connect platform, advertisers like you get:
ACCESS TO MORE DATA
HIGHER MATCH RATES
GREATER SCALE
BETTER ROI
ACCESS TO MORE DATA
HIGHER MATCH RATES
GREATER SCALE
