SUPPLY PATH RESET — 2026

See What a Smarter Supply Path Actually Delivers

You've seen how PubMatic is rethinking the supply path. From upstream QPS filtering and deterministic audience targeting, to Cross Device Re-targeting. In a 30-minute call, see how you can benefit from these products.

A FOCUSED LOOK AT FOUR SUPPLY PATH ADVANTAGES

• IQ Sync — Upstream Quality Filtering
  See how pre-auction alignment reduces QPS load and compute costs by routing only high-fidelity, DSP-matched inventory to your stack, before bidding begins.
• Audience Fastlane — Deterministic Targeting
  Move from probabilistic to deterministic traffic shaping. Share your first-party user lists securely. We match and prioritize that traffic in real-time, no guesswork.
• CTV-to-Mobile Continuity
  Transform fragmented brand awareness into a cohesive, high-performance journey by connecting the dots across every screen. Capture perishable intent in real-time, by automatically advancing users from awareness to consideration and conversion across CTV, mobile, and web.
• Unified Platform Integration
  Everything is purpose-built on a single platform. No patched-together point solutions, just deeper integration means cleaner signals, smarter routing, and less operational lift.