As more buyers embrace a mobile-first approach and increase spend on mobile in-app brand advertising, publishers have an opportunity to capture new global brand spend. Unlike direct response or performance ads, brand ads require no action from the user, which means publishers can benefit from ad revenue without users having to navigate away from their app.
While it is not easy to capture global brand spend, publishers can with the right ad formats, impeccable user experience and the ideal SSP (sell-side platform) partner.
We recently launched a playbook for you to unlock increased brand spend. It includes insights such as:
- An overview of the trends driving in-app advertising and brand spend
- Key challenges and opportunities for app publishers today
- Actionable tips for mobile publishers to capture global brand spend
- How to select the right SSP partner
- How two large app publishers drove eCPM increases by deploying new sell-side technology
Download the full report to learn more.
